Products and merchandising

Use this to decide what to promote or demote, by market. Signals are behaviour led, not subjective.

Products viewed
380.5K-1.1%
Add to cart rate
8.3%-0.03 pts
Product page conversion
4.8%+0.01 pts
Units per order
3.73+1.4%

Top products

Click a row for detail
ProductViewsATCConvRevenue
Wool throw, stone
Textiles · GR-TEX-411
26.1K2,3682.7%
628K kr
+0.7%
Brushed brass table lamp
Lighting · GR-LIG-330
18.9K1,6862.6%
590K kr
-2.0%
Stora förvaringslåda, oak
Storage · GR-STO-014
31.3K2,8022.7%
456K kr
-2.0%
Oak cutting board
Kitchen · GR-KIT-260
21.2K1,9322.7%
339K kr
+0.2%
Outdoor lantern
Outdoor · GR-OUT-322
14.6K1,3132.7%
311K kr
-0.8%
Linen pendant shade
Lighting · GR-LIG-411
16K1,4172.6%
287K kr
-0.5%
Travertine tray
Bath · GR-BAT-220
17K1,5232.7%
234K kr
+3.7%
Linen apron, sand
Kitchen · GR-KIT-208
22.1K1,9962.7%
229K kr
-3.0%

Trending now

Travertine tray
Bath
+3.7%
Lid box, ash
Storage
+2.3%
Stackable canvas bin
Storage
+2.1%
Brass paper clip jar
Office
+1.1%

Category performance

CategorySessionsConversionRevenue
Storage233.4K2.22%
3.1M kr
-0.0%
Kitchen150K2.22%
2.0M kr
+1.4%
Textiles116K2.22%
1.5M kr
-0.0%
Lighting99.3K2.22%
1.3M kr
-0.4%
Office83.3K2.22%
1.1M kr
+0.3%
Bath82K2.22%
1.1M kr
-0.3%
Outdoor66K2.22%
875K kr
-1.4%
Search to cart
8.6%

Share of on-site searches that lead to an add to cart event.

Zero-result rate
18.1%

Share of searches that returned no products. A clear signal of unmet demand.

Top searches
  • förvaringslåda33K
  • ljusstake mässing27.3K
  • linnehandduk23.7K
  • kruka inomhus20.2K
  • ulldyna18.4K