Grow conversion
2.22%+0.01 pts

Site-wide rate of sessions that end in a purchase.

Revenue and orders
11M kr+0.1%

18.4K orders in this window.

Bring shoppers back
37.2%+0.09 pts

Shoppers coming back to buy, share of all visitors.

Conversion is up 0.01 pts this period, led by Norway and direct.
AOV
597 kr+0.0%
Users
646.9K-0.6%
Sessions
829.4K-0.6%
Add to cart rate
8.3%-0.03 pts
Checkout completion
44.7%+0.29 pts

Performance over time

Revenue
Prior period
Conversion

Revenue shown in thousand SEK, conversion shown as a percentage. Comparison line is the immediately prior period.

Where outcomes come from

Paid Search40% of orders
Direct26% of orders
Organic Search18% of orders
Email11% of orders
Paid Social6% of orders
Organic Social6% of orders

Markets at a glance

Revenue and conversion this period
Sweden (SE)-2.5%
5.5M kr
2.41% conversion+0.01 pts
Norway (NO)+3.1%
2.0M kr
2.22% conversion±0
Finland (FI)+1.9%
1.1M kr
2.12% conversion+0.01 pts
Germany (DE)+2.9%
2.5M kr
1.96% conversion+0.05 pts