Data health, 90%

This page confirms the numbers above can be trusted before you act on them.

Tracking match by market

Behavioural purchases compared against confirmed orders. Green at or above 97%, amber 90 to 97%, red below 90%.

Sweden (SE)
98.6%
Healthy match rate
Norway (NO)
96.4%
Slightly below target, watching
Finland (FI)
93.8%
Slightly below target, watching
Germany (DE)
89.2%
Below threshold, action needed

Data freshness

MarketLast updated
Sweden (SE)12 min ago
Norway (NO)16 min ago
Finland (FI)38 min ago
Germany (DE)24 min ago

Consent coverage

78.4%

Share of sessions where analytics consent was granted. Higher coverage means more reliable behavioural data.

Remarketing audience

548.9Kof 744K expected