Conversion rate
2.22%+0.01 pts

Largest drop is at Add to cart, losing 82% of the prior step.

Checkout completion
44.7%+0.29 pts

Share of begun checkouts that finish as a purchase.

Cart abandonment
73.2%-0.26 pts

Add to cart events that did not become a purchase.

Where shoppers drop off

Click a step for detail

Conversion by device

Weakest highlighted
desktop2.75%
mobile1.89%
tablet2.22%

New vs returning

New visitors
2.17%
63% of visitors
Returning visitors
3.99%
37% of visitors

Top three drop-off points

  1. 01Add to cart
    82.0% lost-81.96
  2. 02Purchase
    55.3% lost-55.31
  3. 03View item
    54.1% lost-54.12